At Impact Bucharest 2025 , Adina Vlad, Managing Partner at Unlock Research, will moderate the panel “Creativity with Impact: Marketing & Digital Consumers” , bringing together voices from across cultures to explore how creativity, speed, and technology can coexist in today’s marketing landscape. In this interview with Business Review , she reflects on the evolving behaviors of Romanian consumers, the balance between AI and intuition, and why storytelling remains at the heart of impactful