The velvet rope has always been the ultimate marketing tool. If the queues snaking outside designer flagships have taught us anything, it is that a line is a physical manifestation of exclusivity. Elwood Clothing has mastered this psychology of scarcity, evolving into a virtual cult brand that commands a staggering 110,000-person waitlist. With 166 million TikTok views and a track record of selling out of collections at least 12 times, they have turned basic demand into a shopping frenzy. The