Ratings It was not enough to topple YouTube, however, who remained the distributor with the most viewership at 12.6%, per Nielsen TV viewership scored big in September as the return of football drove double-digit spikes for Disney, Fox, NBCUniversal and Paramount, primarily driven by NFL and college football coverage carried by broadcast affiliates. Fox saw the largest growth with a 20% jump in viewing, or a 1.2 share point gain to finish with a total of 7.9% of watch time. Disney added 1 share