Inside Lugano Diamonds, Where High Jewelry Has A Higher Purpose | Forbes

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In Moti Ferder’s lucrative gem-pire, selling fine baubles to A-plus List clients is only half the mission. In the vault at Lugano Diamonds’ headquarters in Newport Beach, California, CEO Moti Ferder unlocks one of dozens of drawers holding millions of dollars of jewelry to reveal a stunning necklace featuring 168 carats of diamonds cut to resemble snakeskin. “You need the light to break exactly the same from every direction, creating something that’s comfortable to wear, doesn’t catch on your

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