A dialogue built from within. Creative Director Rocco Iannone sits down with Pierre Jorge Gonzalez and Judith Haase of Gonzalez Haase to explore the Ferrari Boutique in London: a project rooted in structure, where the building is stripped back to reveal its “bones”. Developed through a process of subtraction, the design focuses on exposing the framework of the space and translating it into a contemporary architectural language. From material to light, every element emerges from function,