South Korean alcohol exports to Singapore reached US$6.1 million in 2024, making it the eighth-largest global market for South Korean spirits by value. SINGAPORE: South Korean alcohol in Singapore is moving beyond soju, as a broader drinking culture – shaped by everything from K-dramas to cocktail bars – fuels interest in craft brews, rice wines and new-generation spirits. For years, the category here was largely defined by two staples: soju and beer. But that is starting to change, as