Adobe’s Scott Belsky on how NFTs will change creativity Adobe’s Scott Belsky on how NFTs will change creativity

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Adobe is one of those companies that I don’t think we pay enough attention to — it’s been around since 1982, and the entire creative economy runs through its software. You don’t just edit a photo, you Photoshop it. Premiere Pro and After Effects are industry-standard video production tools. Pro photographers all depend on Lightroom. We spend a lot of time on Decoder talking about the creator economy, but creators themselves spend all their time working in Adobe’s tools. Adobe is in the middle