OpenAI’s new text-to-video app, Sora, was supposed to be a social AI playground, allowing users to create imaginative AI videos of themselves, friends and celebrities while building off of others’ ideas . The social structure of the app, which allows users to adjust the availability of their likeness in others’ videos, seemed to address the most pressing questions of consent around AI-generated video when it was launched last week. But as Sora sits atop the iOS App Store with over 1 million