The US version of the tournament’s opening ceremony helpfully focused on one of its main themes: aspirational consumerism The US version of the tournament’s opening ceremony helpfully focused on one of its main themes: aspirational consumerism T he 2026 World Cup: a festival of football; a moment to revel in upsets, spectacular goals, stars made, and reputations ruined; a test of Didier Deschamps’s unshakable addiction to Adrien Rabiot. But also: a celebration of America; a chance for Fox