For some companies building with AI, failure isn't a setback. It's the strategy. Okta, Salesforce, Snowflake, Blackstone, and others are rapidly launching AI products, fully expecting that not all of them will pan out. Executives say they can't afford to meticulously test ideas in isolation if they want to outpace their competitors, and AI makes it easy to deploy new offerings at scale anyway. "It's increased the pace of what's possible," said Eric Kelleher, president and chief operating