Universal Music Greater China has established Def Jam Recordings China, marking the iconic hip-hop label’s entry into the Chinese market with headquarters in Chengdu, a city recognized as the country’s hip-hop capital. The move extends Def Jam’s 40-year legacy into China’s growing urban music scene, with the new division focused on developing local hip-hop and supporting artists who express contemporary stories through Chinese language and culture. Universal Music Group positions the launch as