Ford CEO admits that ‘the customer has spoken’ after EV push drives major quarterly loss

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Ford on Tuesday posted its largest quarterly loss since 2008 amid losses in the automaker’s electric vehicle (EV) division, as well as the impact of tariffs and a fire that impacted an aluminum supplier. The Detroit automaker reported a fourth quarter net loss of $11.1 billion after previously disclosing large writedowns to its EV programs, which the company is realigning in response to lower-than-expected consumer demand and changing federal subsidies. “I think the customer has spoken,” Ford

Ford says it took an extra $900m tariff hit last year http://www.bbc.com - 10.02.2026 23:23

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Ford says it took an extra $900m tariff hit last year http://www.bbc.com - 10.02.2026 23:23