Microdramas Help Drive Online Video Surge as Global M&E Heads Toward $1.2 Trillion, Omdia Announces at Content Americas (EXCLUSIVE)
Government
Online video is now driving almost all growth in the global media and entertainment business, as advertising-supported models and mobile-first formats reshape how audiences discover and pay for content. Presenting Tuesday at Content Americas , Maria Rua Aguete of Omdia will outline how that shift is accelerating, and why microdramas have emerged as one of the fastest-scaling formats in online video. Global media and entertainment revenues reached $1.1 trillion in 2025, up from $1.03 trillion in
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