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NBA’s China comeback: After a six-year timeout, the league looks to rebound

Government

After a six-year hiatus following the 2019 backlash, the NBA returns to China. Industry observers say the league and its partners are recalibrating their approach to rebuild trust and navigate political sensitivities.   SHANGHAI: For Chinese basketball fans, the long wait is finally over. The NBA returns to China after a six-year hiatus - staging two pre-season matches in Macau between the Brooklyn Nets, which is also owned by Alibaba chairman Joseph Tsai, and the Phoenix Suns. The Venetian

The NBA Returns to China After Six Years The New York Times - 12.10.2025 16:31
The NBA Returns to China After Six Years The New York Times - 12.10.2025 16:31
NBA’s China comeback: After a six-year timeout, the league looks to rebound https://www.channelnewsasia.com/ - 12.10.2025 06:15
NBA’s China comeback: After a six-year timeout, the league looks to rebound https://www.channelnewsasia.com - 12.10.2025 06:15
NBA Games Return to China Six Years After Hong Kong Fallout https://www.bloomberg.com - 09.10.2025 22:00
NBA Games Return to China Six Years After Hong Kong Fallout https://www.bloomberg.com - 09.10.2025 22:00

din zilele anterioare

The NBA Returns to China After Six Years The New York Times - 12.10.2025 16:31
The NBA Returns to China After Six Years The New York Times - 12.10.2025 16:31
NBA’s China comeback: After a six-year timeout, the league looks to rebound https://www.channelnewsasia.com/ - 12.10.2025 06:15
NBA’s China comeback: After a six-year timeout, the league looks to rebound https://www.channelnewsasia.com - 12.10.2025 06:15
NBA Games Return to China Six Years After Hong Kong Fallout https://www.bloomberg.com - 09.10.2025 22:00
NBA Games Return to China Six Years After Hong Kong Fallout https://www.bloomberg.com - 09.10.2025 22:00
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