YouTube is close to reaching a tipping point in TV advertising. Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube viewing takes place on TV sets in the living room , its ad sellers faced a hurdle. Many advertisers and agencies classified YouTube as "online video" or "social media," treating it as a separate part of the media plan from TV. With TV ad spending expected to reach $167.4 billion globally in 2026,

Tag-uri: Advertising