The HalfPrice off-price retail chain will open its first location in the east of Romania in Iulius Mall Suceava. The store chain carries a wide range of unique brands, including brands from Japan, the USA or Scandinavia, as well as notorious brands in various price ranges, from mass-market products to items by premium brands. The concept targets a diverse audience, offering fashion collections for women, men and children, home goods, beauty products, toys, items for pets, and various