Omaze has unveiled its latest property and given the Mirror an exclusive look behind the scenes at how the viral property company operates. Since it was founded in the US by Matthew Pohlson and Ryan Cummins in 2012 - before crossing the Pond to the UK in 2020 - the dream-home giveaway service has handed over the keys to 40 luxury properties. In recent years, entering Omaze's draws has become as much of a ritual for Brits as entering the National Lottery or Euromillions. And it's easy to see why.