Romanian retail media company Retail Media Hub (RMH) partners with Schwarz Media to develop media campaigns using Kaufland customer purchase data. Retail Media Hub (RMH), a Romanian integrated retail media company, has established a strategic agreement with Schwarz Media, the retail media part of Schwarz Digits. As part of this partnership, RMH creates personalized media campaigns using anonymized and aggregated insights from Kaufland’s loyalty program, with the goal of delivering more relevant

Tag-uri: Kaufland