Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. Douyin, TikTok’s sister app in China, is the nation’s fastest-growing social media platform, especially for beauty commerce and live content. While it’s rapidly growing and adding new users, it can be hard for international brands to make their presence there meaningful and