Industry experts say booking of controversial US rapper was calculated risk that has implications for all festivals The fallout over Wireless announcing Ye (formerly known as Kanye West) as its 2026 headliner was both swift and considerable. Last Sunday, major sponsors of the three-day festival, including Pepsi and Diageo, began to withdraw their involvement in the face of a significant backlash to Ye’s shocking pronouncements on the Jewish community and the Holocaust. UK Jewish groups

Tag-uri: Pepsi