As Klarna readies IPO, five charts mapping BNPL use
Cristiana Gigina
The long-awaited New York listing of Stockholm-based buy now, pay later (BNPL) giant Klarna on Wednesday has once again shone a spotlight on the installment plans which have ballooned in popularity among U.S. shoppers in recent years. BNPL exploded as the COVID-19 pandemic forced more shoppers online, driving $82.4 billion in online spending in 2024, up 9.9 per cent from 2023, according to Adobe Analytics. Klarna and other BNPL providers like Affirm boost shoppers' purchasing power by lending
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