'Back to Starbucks' Plan Is Working, Says CEO Niccol

Cristiana Gigina

Starbucks Corp. Chief Executive Officer Brian Niccol says the "Back to Starbucks" plan is working to drive sales and improve service. Sales at established locations rose 1% in the most recent quarter. He talks about renovating restaurants, how more customers are adding protein to their drinks, adding workers, and growing the business in China. He speaks to Bloomberg's Romaine Bostick. 00:00 Starbucks ceo 00:30 CEO on earnings 02:00 Back to Starbucks 3:30 CEO on renovating stores 04:30 Niccol on

'Back to Starbucks' Plan Is Working, Says CEO Niccol Bloomberg Markets and Finance - 30.10.2025 17:49
'Back to Starbucks' Plan Is Working, Says CEO Niccol Bloomberg Markets and Finance - 30.10.2025 17:49

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'Back to Starbucks' Plan Is Working, Says CEO Niccol Bloomberg Markets and Finance - 30.10.2025 17:49
'Back to Starbucks' Plan Is Working, Says CEO Niccol Bloomberg Markets and Finance - 30.10.2025 17:49