In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition. Customer conversation around challenger sportswear brands like On is fundamentally different from incumbent brands like Nike, as revealed by proprietary BoF Insights and Quilt.AI analysis. 38 percent of conversation about incumbent brands centres on