A new study by UK consumer champion Which? found that premium malted and artisanal rye breads—often costing five times more than budget supermarket wholemeal loaves—typically contain more salt and less protein, making them less healthy than cheaper options. The consumer watchdog analysed 60 popular loaves across five categories - wholemeal, seeded, malted, blended, and rye - to find the healthiest options on UK supermarket shelves. The study compared loaves across all price points, from budget