Once you start noticing “it’s not X, it’s Y” as you scroll online, you can’t fail to register it. I’ve become so hypervigilant that it has seeped into my subconscious thoughts Once you start noticing “it’s not X, it’s Y” as you scroll online, you can’t fail to register it. I’ve become so hypervigilant that it has seeped into my subconscious thoughts I f you’ve never seen Jim Carrey’s 2007 psychological thriller The Number 23 , then congratulations. It is a film about a man who sees the number