Marketing to players has become big business as the athletes themselves become bigger tastemakers, prompting salons and brands to offer their services to the cream of the crop. Beauty and fashion companies often use the US Open for splashy consumer marketing advertisements, but many are now focussing on reaching players, as well as punters. Some companies like the Julien Farel salon and the UK's FaceGym are offering dedicated services at the US Open to players, or gifting them products to take