The lord of the Octagon reveals why he wanted David Ellison’s muscle behind his MMA giant, why pay-per-view events no longer work, and what a potential UFC fight at the White House would look like on CBS. Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2025/08/11/dana-white-on-how-ufc-landed-its-blockbuster-77-billion-streaming-deal-with-paramount/ Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited