In an industry defined by disruption and constant reinvention, Maria Grachnova, CEO of dentsu Southeast Europe, is focused on something deeper: building enduring impact through trust, innovation, and a clear sense of purpose. In this exclusive interview with Business Review, Grachnova reflects on the Romanian market’s strengths, the evolving role of AI, and the company’s commitment to meaningful growth, all rooted in purpose, powered by people, and ready for the future. By Anda Sebesi What is