Ever wondered why your local supermarket keeps moving its products? Or, why you have to traipse to the end of the shop just for a loaf of bread? Retail expert Kate Hardcastle MBE aka. 'The Customer Whisperer' is here to show us why knowing The Science of Shopping can help you make smarter purchases. As the grandchild of four shopkeepers, Kate will introduce us to the ‘buyerarchy of needs’, how not to be fooled by ‘scarcity’, what exactly ‘retail theatre’ is and how you can recognise it as a