BMJ Group Mar 11 2026 The rise in invasive cosmetic procedures demands tighter regulation, better consumer protection, and greater awareness to protect patient safety and reduce cosmetic tourism, argue experts in  The BMJ  today. The global market for cosmetic procedures is growing rapidly and is projected to exceed $180bn by 2033, note Danielle Griffiths at the University of Liverpool and colleagues. Invasive cosmetic procedures typically involve the insertion of instruments or equipment into