FTC pushes ad agencies into dropping brand safety rules

Cristiana Gigina

The Federal Trade Commission (FTC) and a group of eight states have announced a proposed settlement with big ad agencies that will prevent them from working together to avoid certain platforms like X based on their political viewpoints. In a complaint , the FTC argues that ad agencies violated antitrust rules by agreeing to a common set of brand safety rules, which would disfavor sites and services deemed to contain content like misinformation. That includes establishing groups like the World

FTC pushes ad agencies into dropping brand safety rules https://www.theverge.com - 15.04.2026 19:00

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FTC pushes ad agencies into dropping brand safety rules https://www.theverge.com - 15.04.2026 19:00