Gucci is Florence, Florence is Gucci. In a tribute to the House’s founding city, the Cruise 2026 fashion show took place at Palazzo Settimanni within the Gucci Archive, a living, breathing space that informs the past, present, and future of Gucci. Soundtrack by Frédéric Sanchez ‘Ti prego amami,’ ‘Metti una sera a cena,’ and ‘La Lucertola’ written by Ennio Morricone ‘La leçon particulière (II)’ (F. Lai/C. Gaubert) - Francis Lai ‘Footprints On The Moon’ - Johnny Harris ‘State of Contraction’ -