Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential. Store associates can be a key differentiator in customer satisfaction across regions, according to the BoF-McKinsey State of Fashion 2025 Consumer Survey. 75 percent of shoppers are likely to spend more after receiving high-quality service from store personnel,