Mattel Is Building a Winning Culture That Would Make Barbie Proud

Cristiana Gigina

When little girls play with dolls, they are not only passing the time exploring sparkly fashions in pink-and-purple dream houses. Each doll opens up their world and inspires them to imagine what's possible. Barbie, a doll that has been at the top of Christmas and birthday wishlists since the late 1950s, has “always been about instilling that limitless potential in girls,” Mattel’s Head of Dolls Jamie Cygielman told Newsweek in an interview. Cygielman grew up as a Barbie girl, like so many women

Mattel Is Building a Winning Culture That Would Make Barbie Proud http://www.newsweek.com - 10.03.2026 16:10

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Mattel Is Building a Winning Culture That Would Make Barbie Proud http://www.newsweek.com - 10.03.2026 16:10