Military influencers are going viral, and the Pentagon's social media rules aren't keeping up

Cristiana Gigina

Top military influencers are taking over corners of social media — and it's opening a can of ethical worms for the Pentagon. Some, like Marine 1st Lt. Kagan Dunlap, have appeared at major events alongside political heavyweights like Defense Secretary Pete Hegseth and Vice President JD Vance. Others have joined the Army's now-paused "Creative Reserve" pilot program, which tapped soldier-influencers for help recruiting and marketing. All military influencers, regardless of follower count or

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