“Natural” and “healthy” labels may confuse shoppers more than help
Cristiana Gigina
By Dr. Liji Thomas, MD Reviewed by Lauren Hardaker Apr 15 2026 New research reveals why front-of-pack labels alone may not be enough to guide healthier choices, as consumer beliefs about naturalness and processing continue to shape what ends up in the shopping basket. Study: State of the Art of Food Front-of-Package Labeling Systems Considering Consumer Trends and Perceptions about Natural Health, and Food Processing and Sustainability. Image credit: Stock-Asso/Shutterstock.com Front-of-package
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