Today, I’m talking with Sarah Personette, CEO of Puck, which is a fancy new media company that’s been around for just about five years now. Puck hires big stars and gives them newsletters that are all mostly part of a subscription bundle. These newsletters are often must-reads in their categories — everyone in Hollywood reads Puck’s Matt Belloni, for instance. Those reporters then get equity in Puck and a share of the company’s revenue. The idea is to combine the financial incentives of the