Influencers often brand sugar as inherently harmful – but not all sweet foods are created equal Influencers often brand sugar as inherently harmful – but not all sweet foods are created equal ‘I t’s a common myth,” says Dr Emily Leeming, a dietitian at King’s College London – and one that thrives on social media. The confusion, she says, often comes from people cutting out sugary foods and feeling better. But that can be because removing ultra-processed sweet treats improves the overall quality