Song Roulette A Vulture series in which artists share the stories and strategy behind their lead singles. “After two albums of being successful, it felt like radio and television declared pop-punk as dead.” Photo-Illustration: Vulture; Photo: Martin Philbey/Redferns There came a point in Simple Plan’s career where they felt like, just maybe, abandoning their pop-punk roots would be a cool idea. The year was 2016, and you’ll be forgiven if you don’t remember the ensuing lead single “I Don’t