Starbucks CEO Niccol Says Baristas and Customers Are Embracing Changes

Cristiana Gigina

Starbucks Corp. Chief Executive Officer Brian Niccol says baristas and partners are embracing the "Back to Starbucks strategy and green apron service standard." Niccol says the coffee chain is focused on improving customer service and experiences in stores. He speaks to Bloomberg's Romaine Bostick. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9

Starbucks CEO Niccol Says Baristas and Customers Are Embracing Changes Bloomberg Markets and Finance - 30.10.2025 18:07
Starbucks CEO Niccol Says Baristas and Customers Are Embracing Changes Bloomberg Markets and Finance - 30.10.2025 18:07

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Starbucks CEO Niccol Says Baristas and Customers Are Embracing Changes Bloomberg Markets and Finance - 30.10.2025 18:07
Starbucks CEO Niccol Says Baristas and Customers Are Embracing Changes Bloomberg Markets and Finance - 30.10.2025 18:07