By Vijay Kumar Malesu Reviewed by Susha Cheriyedath, M.Sc. Oct 28 2025 Despite voluntary age restrictions, a UK study reveals that clever branding, social influence, and online access keep energy and hydration drinks popular among children, underscoring the need for clearer policies and stronger enforcement. A Mixed Method Study Exploring Children and Young People's Perception of Energy Drinks and Analysing Consumption Patterns . Image Credit: Petro Artem / Shutterstock In a recent study