Cannes Lions’ creator era is off to a rocky start . But heading into the 2026 festival, there was one company that understood how to make the advertising and marketing community’s biggest event of the year work for the next era of entertainment: YouTube. For the first time, YouTube unveiled its Creator Club — a two story air-conditioned retreat with support and panels specifically designed for creators to gather, relax and share their insights, which TheWrap got an exclusive inside look at. The

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