SXSW Inspired Me to Help Create a New Film Festival — and Now I’m Bringing My First Film to Austin

Cristiana Gigina

Filmmaker and producer Jenna MacMillen fell in love with SXSW years ago, and its vibe and culture helped her to build Canada's upcoming Anchor Fest. This week, she'll premiere her feature directorial debut where she always wanted to. Jenna MacMillan is an award-winning filmmaker, producer, and founder of Club Red Productions. Her feature directorial debut “The Snake” will premiere at the 2026 SXSW Film Festival this week. In October, she will, as its executive director, bring Anchor Fest (

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