The US Army, long known for buttoned-up recruiting campaigns like "Be All You Can Be" and "Army Strong," wants to experiment with an unfiltered approach: letting social media stars sell military life. For decades, the task of finding new soldiers has rested on recruiters in dress uniforms visiting schools, career fairs, and community events. With young people living increasingly online — and with the Army mired in a yearslong recruiting slump — the service launched a trial program less than a