The TikTok generation is clashing with old-school Wall Street culture

Cristiana Gigina

When four "finance boys" went viral last week for their Loro Piana- and Hermés-studded photo shoot, they violated more than the sacrosanct rule of not outdressing your boss . They brought Wall Street banks into the memeosphere, attracting publicity that has clashed with the hush-hush world of high finance. Demarre Johnson, a financial services data and AI consultant at Pricewaterhouse Coopers and the only fine boy of finance speaking publicly, gets it. "If I built the multibillion-dollar bank

The TikTok generation is clashing with old-school Wall Street culture https://www.businessinsider.com - 11.03.2026 11:59

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The TikTok generation is clashing with old-school Wall Street culture https://www.businessinsider.com - 11.03.2026 11:59