Films are still the things being made, but the business increasingly lives somewhere else. Tropes are made to be tuned out. And between the creator economy, the attention economy, and all the other economies, there’s a whole vocabulary that risks becoming white noise. Audience-first. Multi-platform. IP ecosystems. The idea that a film isn’t a standalone product so much as one expression of something larger. For filmmakers, it’s easy to file it all under “other” — creator-economy thinking,