While AI spending is top of mind, online ads are driving a lot of Big Tech's growth
Cristiana Gigina
As tech giants increase their already breathtaking spending on artificial intelligence , their respective digital advertising businesses have also gained momentum. Quarterly earnings reports this week from Meta , Amazon , Alphabet and Microsoft all showed healthy revenue on the ads front. The rising online advertising sales have allayed concerns earlier this year that economic turbulence , amplified by President Donald Trump 's trade policies, would negatively impact ad budgets. "I think the
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