Zendesk acquires agentic customer service startup Forethought

Cristiana Gigina

Zendesk is acquiring Forethought, a company that builds software to automate customer service interactions, the companies announced on Wednesday . The deal is expected to close by the end of March. While AI agents, particularly for customer service, may be all the rage now, Forethought was years ahead of its time. In fact, it was the 2018 winner of TechCrunch Battlefield , our iconic startup pitch competition. For context, ChatGPT didn’t launch until late 2022. Following its Battlefield win,

Zendesk acquires agentic customer service startup Forethought https://techcrunch.com - 11.03.2026 15:41

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Zendesk acquires agentic customer service startup Forethought https://techcrunch.com - 11.03.2026 15:41