Apple's senior vice president of services has weighed in on the streaming service's name change His comments point towards some major changes for Apple TV, especially an ad-supported tier This news comes after the streaming service dropped 'plus' from its name Apple TV recently dropped the 'plus' from its streaming service's name, confusing fans. I recently suggested that the rebrand could be unnecessary , but a new interview has hinted that there's a reason for this. Speaking on The Town with