Here’s why a gentle touch is crucial, no matter if you prefer patting in or rubbing in your lotions and creams. Like showering or brushing our teeth, putting on skincare products is one of those repetitive everyday tasks in our skincare routine that we tend not to give much thought to. Most people pay more attention to the products they are using rather than how they are applying them. However, using the wrong techniques can potentially undo the benefits of your skincare products by causing